Why a Trademark Novelty Search Is Important

If you start a business using a trademark that another business has already registered, you won’t be able to register that trademark for your business. More importantly, you risk being sued for trademark infringement.
A trademark infringement claim may mean a lawsuit that will cost tens of thousands of dollars and take months to resolve. Or, to avoid litigation, you may have to change your name (and your signs, packaging, labels, and website) and spend additional money marketing your new identity. Conducting a Trademark Novelty Search before you start your business can help you avoid these expensive and time-consuming problems.

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